Social Strategy Pitch
Social Media Audit · Competitor Research · Content Strategy
CLIENT Tiny’s Hi-Dive
ROLE Social Strategy & Creative Direction
MARKET Los Angeles
DATE 2026
Tiny’s is a Chicago-themed dive bar in Los Angeles and one of the most popular spots with the city’s young adult crowd, but its social presence hasn’t caught up to the foot traffic. I audited their content, researched how competing bars show up online, and pitched a full feed redesign that keeps the Chicago identity and dive bar grit while speaking to the crowd actually walking in.
6
content pillars already in the room
0
TikTok presence before the pitch
$0
ad spend required
The Ask
A Feed That Hadn’t Caught Up
When I met with the owner of Tiny’s, he told me he needed help with social. The bar had gotten popular fast with a younger crowd, and he wanted the feed to catch up to who was actually walking through the door.
The Approach
The Content Was Already in the Room
I ran a SWOT first and dug into how competing bars show up online. The problem wasn’t a shortage of material. Tiny’s had no TikTok at all, and an Instagram of flyers and blurry photos with nothing tying them together.
Meanwhile, the bar is a content goldmine: arcade games, a photo booth, shuffleboard, Chicago food, drag bingo, sports nights. So I built a direction around film photography and the things people already walk in for, then mocked up the entire feed so the owner could see it instead of picture it.
The Deliverable
A Pitch Deck, Not a Wish List
The audit, competitor research, the creative direction, a before and after of the feed, and a TikTok playbook built from trends and other bars showing off their space the right way.
No studio, no crew, no ad spend. Film photos, the room, and a point of view.
