Athena Club

I've been an Athena Club customer for years, so when I started imagining what I could bring to their marketing and experiential team, it didn't feel like a stretch, it felt like finally getting to build the ideas I'd been sitting on for a while. I spent weeks digging into their content, product drops, and campaigns like Somewhere Sweet, pulling out the threads I wanted to pull on myself. What came out of it are original activation and event concepts, broken down below. Athena’s Auras, Move-In Made Sweet, and Golden Hour in NYC.