Brand & Social Refresh
Social Media Management · Content Creation · Campaigns
CLIENT El Gallo Giro
ROLE Social Media Manager & Marketing Coordinator
MARKET Los Angeles & Orange County
DATE September 2024 – January 2026
Sixteen months running social, content and campaigns for El Gallo Giro, a Mexican restaurant brand with 12 locations across Los Angeles and Orange County. I gave its feeds a younger, bolder voice built on color, trends and the community it already had, and grew its TikTok following by 340%.
+340%
TikTok followers
+97%
Instagram followers
763K
Instagram views
Before & After
A Younger, Bolder Feed
When I started, the content was repetitive and didn’t speak to a younger audience. There was a lot of untapped potential and very little community engagement. I shifted the feed toward a younger audience with bold color, trend-driven video, and content that felt like it came from the community instead of a corporate account.
Instagram: 8K → 16K followers · TikTok: 349 → 1.5K followers
The Content
Made to Be Shared
I created all of it myself: product photography, TikToks and Reels edited in CapCut, and graphics and trending memes in Canva. Every piece was built to make people stop scrolling, send it to a friend, and think of El Gallo Giro the next time they were hungry.
6.7K views on TikTok
2.4K views on TikTok
Campaigns
A Father’s Day Giveaway and Year-Round Ads
For Father’s Day, I picked a prize I knew our customers would line up for: a pair of Dodgers tickets to the Fourth of July game. To enter, customers came into the store and scanned a QR code to fill out a short form with their email, phone number and favorite location. It brought people through the door, grew our email list, and laid the groundwork for future SMS marketing.
I ran Meta ads year-round and pushed them hardest around the holidays, during tamale masa season. I also covered community events on-site, from local parades and Day of the Dead celebrations to Mother’s Day mariachi.
Events
Bringing the Community In
Two of my biggest El Gallo Giro projects have their own case studies:
Lotería Night: a free game night series that sold out, lifted sales 17%, and earned two more nights.
Invite-Only Luncheon: an invite-only menu launch that filled the dining room with Los Angeles food creators and loyal customers without a paid campaign.
Results
Sixteen Months of Growth
+340% TikTok followers · +97% Instagram followers · 763K Instagram views · 563K Instagram reach
September 2024 – January 2026