As part of the interview process with Social Native, an AI-driven creator marketing platform, I was tasked with manually sourcing 20 to 25 TikTok creators for Cadence OTC, a women's reproductive health brand. The criteria was: must be female, 18-24 years old, 2K-40K followers, college-enrolled, and must have shown interest in emergency contraception or women’s reproductive health. I used various tools including Apify, ChatGPT, Claude, and Modash. The deliverables included a powerpoint showcasing my process as well as a spreadsheet tracker.

The project was designed to demonstrate the real challenge of manual influencer sourcing in a sensitive niche category and why an AI-powered platform like Social Native is essential.