SCREENAGING

Screenaging is an independent apparel brand for people who grew up online. It takes the Y2K text tee trend and gives it a zeitgeist twist: surveillance, performance, the exhaustion of being perceived. I built it solo, from the logo and brand identity to the product line, wholesale sourcing, in-house production, and the Shopify storefront. One casting call on TikTok brought in over 100 organic modeling inquiries before a single product existed.