Conga Room

Social Media Management · Content Creation · Paid Social

CLIENT Conga Room
ROLE Social Media Coordinator
MARKET Los Angeles
DATE November 2023 – April 2024

I ran Instagram, Facebook, TikTok and Meta ads for the Conga Room, a Latin music and nightlife landmark in downtown Los Angeles, through its final months. When the club announced it was closing after 25 years, its social channels became where people came to say goodbye.

160K+

combined Instagram and Facebook audience

8+

legacy posts honoring 25 years of the club

9

major outlets covered the closing

The Moment

A Goodbye 25 Years in the Making

The Conga Room wasn’t just a venue. For 25 years it was a home for Latin music and culture in Los Angeles. Once the closing was announced, every post had two jobs: keep people coming through the door for the last nights, and honor what the club meant to the city.

What I Did

Content From Inside the Room

Weekly content across Instagram and Facebook, with live Instagram Stories from the floor every weekend.

Shot much of the content myself and worked closely with the club’s photographer and videographer to get their assets posted fast.

Ran Meta ads driving ticket and VIP table sales for club nights throughout my time there, including the final nights.

Built a legacy series of 8+ posts around the club’s history: Bad Bunny’s performance, Peso Pluma taking over the club for a music video, the Kobe Bryant event with AMEX, and the long list of artists who came through the building.

The Coverage

The Closing Made Headlines

The Conga Room’s final nights were covered by Billboard, GRAMMY.com, the LA Times, The Hollywood Reporter, NBC LA, ABC7, CBS LA, FOX 11 and KTLA. I ran social on-site through those nights, so the club had its own voice while the city said goodbye.