Lotería Night
Social Media Manager & Marketing Coordinator
Los Angeles
2024-2026
El Gallo Giro needed to draw people in and we used social media, events, activations, influencer marketing to make it happen.
Lotería Night
Overview & Approach: El Gallo Giro struggled with low foot traffic during evening hours. I designed and executed Lotería Night, a free culturally driven in-store activation that converted first-time attendees into dine-in customers and reinforced the brand's connection to the Hispanic community.
Conceptualized a free RSVP event built around Lotería, a culturally resonant game with deep roots in Hispanic culture
Ran targeted Meta ads to local Hispanic communities in the Van Nuys and surrounding areas to drive RSVPs
Managed guest coordination and event logistics through Eventbrite
Incentivized participation through prizes to encourage dine-in spending
Created an on-site atmosphere that encouraged repeat visits and community connection
“We used to play lottery all the time and this brought many, many warm feelings to me. Continue making people happy, you made this old man happy.”
— Frankie, Panorama City